Hugo H. Macedo

Human first, strategist second. I'm someone who finds magic in the spaces between - where people meet possibility, where curiosity sparks change, where different perspectives collide to create something new. Yes, I've spent 25+ years building things (0→300K customers, $1M→$13M agencies, unicorn startups), but what really drives me is the endless fascination with human nature and our capacity for transformation. I'm an INFP who believes humans are the ultimate frontier - complex, contradictory, and beautifully unpredictable. Inspired by Churchill's strategic mind and Bowie's creative rebellion, I'm equally at home discussing startup strategy or debating the deeper meanings in a film. Recently conquered my first half-marathon because growth happens when we step outside our comfort zones. I write, I run, I listen to music that moves me, and I'm endlessly curious about what makes people tick. When life gets complicated, I remember: "Don't try harder. Try different." Currently exploring consulting, but always open to meaningful conversations about the human experience.